Several months ago Facebook announced Facebook Connect as part of the Facebook Platform. FC is an interesting addition to the Facebook Platform because it allows other content producers to use the Facebook as a means of additional distribution. FC allows you to see how your friends have interacted with the site where FC is activated. It also allows for easy distribution and social sharing of the content.
There are a lot of sites starting to use FC (Joost, Hulu, Digg, etc.) as a means of content distribution and sharing but I am interested to see how an advertiser will use it. Most marketers are having trouble trying to figure out what is the best way to engage with social networks; actually this is what most marketers should be doing when in fact most marketers are just want a specific segment or target to be aware of their message. I think FC allows some advertisers who are doing the old "share your moments with us" campaign to help with social networking and specifically engaging the Facebook user. If you see a campaign currently running that is doing this post it in the comments.
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